- 200 pages
- Discovery Driven Strategy: Unconventional Paths to Exceptional Growth
- Rita Gunther McGrath
- 10 May 2018 Rita Gunther McGrath
You Ve Been Charged With Growing Your Business Incremental Growth Can No Longer Deliver The Results You Need You Need Truly Dynamic Growth And You Need To Achieve It Without Takking A Hugely Expensive Gamble How Can You Encourage Innovative New Ventures And Pursue Ambitious Growth While Minimizing Risk About The AuthorsRita Gunther McGrath Is Associate Professor Of Management At Columbia Business School Ian C MacMillan Is The Dhirubhai Ambani Professor Of Entrepreneurship And Innovation At The University Of Pennsylvania S Wharton School They Are Coauthors Of MarketBusters And The Entrepreneurial Mindset.
Is a well-known author, some of his books are a fascination for readers like in the