- 18 pages
- Eli Lilly and Company (Harvard Business School Case Study 9-692-056)
- Jonathan West
- 24 March 2017 Jonathan West
DescriptionOutlines The Evolution Of Lilly S Corporate Manufacturing Strategy Over The Past Decade The Corporate Vice President Of Manufacturing Must Decide On The Next Phase Of Lilly S Strategy For The Early 1990s, As Well As To What Extent And What Role Process Development Will Play Provides Data Outlining Three Different Points In The Product Development Process At Which Manufacturing Process Development Might Be Initiated Using Learning Curve Concepts And Data, Students Can Estimate The Economic Costs And Benefits As Well As Organizational Issues And Challenges Associated With Each Illustrates Process Improvement S Substantial Impact In A Capital Intensive Industry, Describes Possible Roles Of Manufacturing Process Technology In An Industry That Has Viewed Product RD As Its Primary Competitive Advantage, Illustrates Phases Through Which Manufacturing Can Evolve In Pursuit Of Comparative Advantage, And Introduces Students To A Challenging And Changing Industry.Subjects Covered Learning Curves Manufacturing Strategy Process Analysis Product Development ProductivitySetting Geographic Indiana Industry Pharmaceuticals Company Revenue 5 Billion Revenues Event Year Begin 1991 Event Year End 1991http Hbsp.harvard.edu
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